What Would General George Patton do if he was your VP of Sales?

When a German senior officer was captured toward the end of World War II, he said, “General Patton is the most feared general on all fronts. The tactics of the general are daring and unpredictable. General Patton is always the main topic of conversation. Where is he? When will he attack? Where? How? With what?”

In sales, just as in war, there can be only one winner, and today’s conqueror can quickly become tomorrow’s vanquished. In this article, we examine what one of the greatest military minds in history has to teach us about defeating our enemies on the battlefield of business sales. What would U.S. Army General George C. Patton do if he was your vice president of sales?

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