Your mind is like a pump. Prime it with positive thoughts.

As an advertising guy, I'm always talking to clients about 'brand association'. I'm like to place my clients in high profile sporting events so that their brand is associated with the brand of the sports team and league. There is nothing like putting YOUR BRAND NAME next to a brand like the NFL or NHL to really 'anchor' it in the minds of consumers.

Another by-product of anchoring or 'aligning' is priming. By priming we mean putting a positive thought or 'aligning' your mind with a positive thought our positive positioning statement.

When we open a sales meeting with an 'ice breaker' we are priming the conversation and sending it in a positive direction.

Last year a new video and book called The Secret hit the market and created excitement. Here is a visualization tool from The Secret that can be used to PRIME your brain each day and 'anchor' your mental brand up against success.



Mitch Drew
PITCHMAN
mitchdrew@dccnet.com